Carrier Roasting Company, located in Northfield, Vermont, took its name from the humble carrier pigeon, who always finds her way home from a distant place to deliver an important message. To Carrier the distant place may be Ethiopia or Peru, while the message is the story and taste of a coffee that was expertly grown there.
The roasters at Carrier are driven by a handful of core values: hospitality, quality, community, transparency, and a desire to improve. When sourcing coffee, for example, quality and transparency of supply take front seat. By focusing on quality Carrier can justify decoupling their buying from the volatile commodity market and pay higher prices, on average nearly 3x more than the current Fair Trade minimum price. Focusing on transparency allows them to identify the individuals responsible for these amazing coffees and buy from them again and again.
The connection to small scale agriculture and food production is thick at Carrier Roasting Company. Their sourcing, roasting, and brewing strives to reflect the transparent relationships found in rural agricultural areas like Vermont, where the inextricable links between quality production, a transparent supply chain, and personal well-being are universally understood.