Small Business Collaborators
St. Johnsbury Distillery
St. Johnsbury Distillery was established in 2017 after Brendan and Dan Hughes purchased Dunc's Mill, one of the oldest distilleries in Vermont. Dunc’s Mill was founded by Master Distiller Duncan Holaday, a pioneer of the art of craft distilling and recipient of the American Distilling Institute’s Lifetime Achievement Award in 2019.
St. Johnsbury Distillery started production with some of Dunc’s Mill’s craft spirits, while also developing some of their own new recipes. To honor Duncan and his legacy, many of the distillery's products still hold his name (e.g., Dunc’s Maple Rum), and Brendan and his team continue to follow in Duncan's philosophy of craft distilling by fermenting, distilling, bottling and barreling on site from scratch, never rectifying or purchasing alcohol.
Fun fact: St. Johnsbury Distillery's mascot, the Ruby Throated Humming Bird, is the only humming bird native to the northeast. It has many characteristics that the distillery wants to mirror in their company principles…
- Hard work ethic - the ruby throated constantly needs to eat in order to fuel its high metabolism.
- Agile within the market - humming birds are the only bird that can fly backwards, and it can also quickly change directions.
- Accomplish great things - this small bird flies over 1,300 miles during its migration every year.
- Protects home - This is a very territorial bird and will work hard to protect and improve its area.
Featured Collaborative Product
Maple Rum Chipotle Hot Sauce
This sauce starts in the deep in the maple forest.
We maple wood smoke red jalapeños until they pick up just the right level of gentle smokiness. Not heavy but just enough to give the peppers depth and warmth.
From there we balance that smoky heat with Maple Rum from St. Johnsbury Distillery and a splash of pure Vermont maple syrup. The rum adds a smooth, mellow richness while the maple syrup rounds everything out with just a hint of sweetness.
The result is a medium-heat hot sauce that’s smoky, slightly sweet, and incredibly versatile.
It’s fantastic on pizza, burgers, carne asada, grilled meats, and anything that loves a little smoke and a little sweetness.
Heat: 🔥🔥🔥 (3/6)
Ingredients: Maple wood smoked jalapeños*, white vinegar, pure Vermont maple syrup*, St. Johnsbury Distillery Maple Rum*, salt. * All produce is grown on a small farm within 200 miles of our Vermont kitchen
🏆 AWARD WINNER 🏆
2026 Scovie Awards - 2nd Place - Hot Sauce: Specialty Chile, Mild/Medium category
Mix, Match and Save!
Add 12 hot sauces, mustards, salsas or most bundles to your cart and 3 of them are automatically free!
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Supporting Small Farms
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Geoff KleisFamilia Farm - West Pawlet, Vermont
"Butterfly Bakery gives us a market we don’t have to invent or manage every single day. If I get a flat tire, I’m not missing my one chance to sell that week. Our days are more predictable and our mission is clearer. We can focus on growing 15 crops really well instead of juggling 30 just to stay competitive at the farmers’ market. I can focus on farming instead of marketing."
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Valerie Woodhouse & Eli HershHoney Field Farm - Norwich, Vermont
“We cannot overstate how beneficial and influential it has been working with Butterfly Bakery and just how impactful our relationship has been on the progress of our farm, getting us on track to grow peppers and seeing it as a viable commercial crop.”